eventhropology lab

Technology is changing behavior. Social networking, instant messaging, micro-blogging, and other communication methods have become the norm. Recognizing these habits and incorporating the new technologies into your event can enhance the experience for your audience, helping them feel more comfortable and more engaged.

We’re just the team to do it. Carlstrom Productions employs a full-time eventhropologist who dedicates his time to studying the ins and outs of social behaviors, the latest trends in human interaction, and how it all relates to the business meeting/events landscape. Each week, we gather in his top-secret lab so we can leverage his latest findings for your next event.

Community Building

Building community before, during, and after your event creates a stronger bond with your audience. We put the latest technologies and the full depth of our experience into tailoring your event to the specific needs of your prospects. At every stage—from planning through production—we keep our finger on the pulse of your community, so we can adjust the experience as new information becomes available. Here’s a taste of what we can do:

• Collaborate—Develop direct and indirect communications, including announcements, press opportunities, podcasts, blogs, bios, surveys, contests, activities, and more.

• Empower—Provide on-location support during your event, so your staff community managers can devote themselves to all-important face time with attendees.

• Assess—Determine and employ the best social networking and other technologies to keep your audience connected.

• Buzz—Enhance placement, press coverage, and viral sharing by identifying and cultivating influencers, evangelists, and celebrities.

• Humanize—Build relationships through culturally relevant communications and birds-of-a-feather activities.

• Analyze—Detail audience demographics through ethnographic studies.

• Relay—Skillfully collect, process, and report community feedback.

• Quantify—Provide comprehensive post-event reporting for promotion and future planning.

To see how we can enhance your event by building community, contact us today.