Put More Surprise in your Event
Each day of your meeting can offer surprise, much like episodic television. From The Sopranos to Breaking Bad to Modern Family, these and other successful shows continue to surprise us, no matter how well weâ€™ve come to know the characters.
Whether itâ€™s through action or the plot line, your meeting storyline can and should engage through the element of surprise. You can think of your executives as recurring characters, hired keynotes as guest stars, and each day of the meeting as episodes, where your messages and theme both unfold and drive toward a specific direction.